Pro-active Media Liaison
- Harriet Kerr Limited reviews evolution of development proposals and policies on an ongoing basis to identify those aspects of particular interest to local people - and therefore likely to be of interest to local media.
- Where appropriate, we pro-actively seek positive media coverage.
- We establish and maintain close contacts with local and regional newspapers and other relevant media organisations.
Response to Media Coverage and Enquiries
- We undertake rapid clarification, rebuttal and correction of any incorrect information which appears in the media regarding a client’s development proposals or position on development policies.
- At an early stage, we identify key issues regarding a client’s development proposals and prepare comprehensive Q&As: a ‘living’ document, updated as appropriate throughout the course of the project so that it provides clear, unambiguous answers to the questions that local people – and therefore the media – are most likely to raise.
- We draft rapid responses to all media enquiries, in close consultation with a client / client’s specialist advisers.
Media Monitoring
- We monitor local media on an ongoing basis and circulate relevant press coverage and TV / radio transcripts or recordings to client / team.
